BEYOND REPRESENTATION: HOW BING CHEN IS REDEFINING MEDIA, ENTREPRENEURSHIP, AND COMMUNITY

As a third-generation Taiwanese American, I grew up scanning TV screens, movie theaters, and bookshelves for someone who looked like me. More often than not, I didn't find them. When I rarely did, they were the sidekicks, caricatures, or quiet background characters. Today, Bing Chen, Executive Chairman of Gold House, is working to change that and build a community where everyone is able to see themselves represented in media, in entrepreneurship, and in creative spaces.

At the heart of his projects is a belief that when people feel seen, they're more likely to create. Whether launching Gold House's multicultural film fund, expanding into Broadway and video games, or reimagining distribution, he builds with heart and joy.

"Most people operate with water—they're only around when you can serve them," Bing says. "We operate with blood. I'm the first call when someone falls. That's my mark of success."

His lived experience, growing up in Knoxville and embracing his differences, taking joy in his unique experiences instead of being the same as everyone else, has informed his work in the media space. That lesson lives on in Gold House's mission: to ensure every culture feels visible, valued, and vital to the future. With projects ranging from buying out theaters to ensure that Crazy Rich Asians succeeds to sponsoring a new series about rethinking our relationship with death and even sponsoring the Aconic Podcast, Gold House continues to push new boundaries.

Beyond media, Bing's Gold House Ventures supports the next generation of founders. The founder accelerator he launched has alumni who have raised more than $2.5 billion in follow-on capital—with companies like Oura Ring and Aura Health.

However, above all, his moral compass and heart guide his work. "Heart is as important as your hands," he says, leading to him even walking out of a startup because of harassment.

His work in media and business resonates deeply with me because leaders like Bing remind me that Asian American stories don't need to be forced to conform—they need to be told in full for the world to hear.

To hear Bing's full story, click here.