Episode 19. Co-founder and CEO of Weee!, Larry Liu

From Side Hustles to Direct Delivery: Larry Liu’s Journey to Building Weee!

In this episode of the Aconic Podcast, host Soon Yu sits down with Larry Liu, the CEO of Weee!, America's largest online Asian supermarket. Larry delves into his immigrant journey, the early challenges in America, and his relentless hustle from reselling backpacks to launching Weee!. They discuss Larry's initial struggles to secure funding and how, through sheer determination and community support, he pivoted Weee! from a group-buying model to a successful grocery delivery service. Larry's story underscores the importance of resilience, leveraging community networks, and the ability to pivot for entrepreneurial success. His journey is a testament to how recognizing and addressing the fundamental needs of underserved communities can lead to groundbreaking business opportunities.

01:57 Larry Liu Growing up
06:09 His First Side Hustle
08:58 From Friends to Co-Founders
11:36 Coming to the US
17:08 Early Days in Folsom and the Seed of an Idea
32:38 The Birth of Weee!
33:47 Early Challenges and Self-Funding
49:16 The Pivot to Grocery Delivery
59:51 Future Plans and Vision